Why The Cloud
Cramptons markets their WiFi service using the free POS pack
they received from Sky. Window stickers catch the attention of
passing trade while inside the venue posters, bar signs and table
talkers help to promote the service and offer step by step
instructions to guide customers through the one-time registration
process. "Customers are very happy with the new WiFi service,"
Gareth explained, "many customers have commented on the speed of
the connection and the overall quality of the service. Reliability
and quality is very important to us as it is a reflection on our
business, we want our customers to know they will receive reliable
and quality service from all aspects of our business."
Installation and maintenance of WiFi has been extremely low
maintenance for Gareth, "as General Manager, I look to bring in
services that are worry free. There was only a one-time
installation and set-up fee. As an engineer installed the WiFi, he
phoned us beforehand to confirm the appointment and arrived
promptly. Once it was up and running the engineer was informative
and answered any questions we had."
Benefits of providing free
Gareth has seen a boost in his business since WiFi was
installed, "we have seen a 25% increase in our daytime trade. Our
£5 lunchtime meal deal helps bring in customers and offering free
WiFi has helped to keep our customers in the pub longer and get
them to come back again and again."
Table service has also been introduced at Cramptons which has
helped to increase revenue, "we've trained staff to run a table
service for customers using WiFi to cater to their needs without
having them leave their laptops/ tablets. This has helped us to
upsell additional pints, teas/ coffees and bar snacks which has
brought in additional revenue."
Equally enthusiastic about the new WiFi service is George
Thorley, Thorley Taverns' Operations Manager, who has seen positive
results across the business, "we've been amazed by the impact that
free WiFi's had - it's attracted an extra new crowd who are now a
vital part of our business."
Cramptons has successfully set themselves apart from competitors
by introducing a free WiFi offering which has secured a steady
stream of daytime trade and has attracted new customers.