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WiFi boosts trade at Cramptons

"We've been amazed by the impact that free WiFi has had - it's attracted an extra new crowd who are now a vital part of our business."

George Thorley, Thorley Taverns' operations manager

Company Background

Cramptons, a Thorley Taverns pub, has a prime location in Broadstairs, Kent just across the road from Broadstairs train station. The venue caters for many types of customers throughout the week.

Gareth Barrett, General Manager of Cramptons, explained, "our Monday to Friday daytime trade is very much food led. We offer lunchtime deals which help us to bring in business people, students and young families. We are very busy weekday evenings and weekends when we show live sport and are very much food and wet led. Weekend evenings we offer a club atmosphere where we are very wet led."

 

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Why WiFi

For many landlords, WiFi has become an essential part of their business. With Sky's recent launch of free WiFi From The Cloud, more pubs can experience the benefits of free WiFi than ever before.

Gareth Barrett made the decision to invest in WiFi because he wanted to set his venue apart from his competitors, "as the trend turns toward more food led pubs, WiFi is becoming a necessity for us to compete with the big brand cafes and restaurants."

Why The Cloud

Cramptons markets their WiFi service using the free POS pack they received from Sky. Window stickers catch the attention of passing trade while inside the venue posters, bar signs and table talkers help to promote the service and offer step by step instructions to guide customers through the one-time registration process. "Customers are very happy with the new WiFi service," Gareth explained, "many customers have commented on the speed of the connection and the overall quality of the service. Reliability and quality is very important to us as it is a reflection on our business, we want our customers to know they will receive reliable and quality service from all aspects of our business."

Installation and maintenance of WiFi has been extremely low maintenance for Gareth, "as General Manager, I look to bring in services that are worry free. There was only a one-time installation and set-up fee. As an engineer installed the WiFi, he phoned us beforehand to confirm the appointment and arrived promptly. Once it was up and running the engineer was informative and answered any questions we had."

Benefits of providing free WiFi

Gareth has seen a boost in his business since WiFi was installed, "we have seen a 25% increase in our daytime trade. Our £5 lunchtime meal deal helps bring in customers and offering free WiFi has helped to keep our customers in the pub longer and get them to come back again and again."

Table service has also been introduced at Cramptons which has helped to increase revenue, "we've trained staff to run a table service for customers using WiFi to cater to their needs without having them leave their laptops/ tablets. This has helped us to upsell additional pints, teas/ coffees and bar snacks which has brought in additional revenue."

Equally enthusiastic about the new WiFi service is George Thorley, Thorley Taverns' Operations Manager, who has seen positive results across the business, "we've been amazed by the impact that free WiFi's had - it's attracted an extra new crowd who are now a vital part of our business."

Cramptons has successfully set themselves apart from competitors by introducing a free WiFi offering which has secured a steady stream of daytime trade and has attracted new customers.

 

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