Press Releases

Pret A Manger to offer free Wi-Fi. Food retailer offers complimentary internet to increase customer spending

15th December 2008

By Angelica Mari

Coffee and sandwich chain Pret A Manger is to roll out a wireless internet service across its entire store network in a bid to increase sales.

Wireless web access for customers using Wi-Fi-enabled devices has already been implemented in 60 of Pret’s 160 branches. The rollout follows an initial trial in April which “almost immediately” demonstrated customers remained in-store for longer and spent more on food and drinks.

It is expected that the service, implemented by supplier The Cloud, will be made available in all stores during December.

Read the full article on Computing here