The Cloud to sponsor Retail Week Conference

We're pleased to announce that we will be the headline sponsor of the 2012 Retail Week Conference.

The conference is the biggest event in the UK retail industry's calendar. Next year it'll be held in central London on 14th-15th March 2012, and speakers will include the cream of the retail industry - including the chief executives of Tesco and Marks & Spencer, the chairman of John Lewis, and the managing director of Amazon.co.uk.

As part of our sponsorship we'll be providing free WiFi at the event itself. And for everyone who logs on to our WiFi there, we'll make a donation to charity.

The decision to sponsor the Retail Week Conference is in part down to the fact that retail outlets are becoming an ever bigger part of our estate. That includes venues such as the NEC, Bullring, Caffe Nero, Pizza Express, Phones4u and Westfield Stratford City. We've got a number of other retail partnerships to be announced over the coming months too.

Many retailers now understand that providing WiFi access to customers is a necessity. It helps drive revenues, increases customer loyalty, gives them valuable insights into their customer base and can facilitate their digital marketing strategies as well. Through our sponsorship we hope to be able to improve retailers' knowledge about WiFi and the benefits it can bring.

Last year over 1,100 delegates from more than 500 companies visited the conference. We hope to see many more people there in 2012!